Free Traffic
By free traffic, we generally refer to the number of web visitors that access a certain web page without the website owner paying for them. Free traffic represents the normal result of good web page optimization, indexation and maintenance. When a website targets a market niche and provides products or services that are unique and highly efficient, it’s popularity will increase day by day. Not all free traffic is good for business. That is a totally different question if we consider the relevance of web surfers for a business.
Some business owners pay professional services to make their website competitive, increase the page rank and thus attract more people’s attention. The higher the level of free traffic, the better the chances to make sales. At least, this is what it seems to be like at first glance. The truth is that you can get a thousand visitors every day and make no sale, on the contrary you could lose money if you are using Google Adwords. How is this possible? Such a situation takes us back to the choice of keywords. And I will show you how it works.
Let’s consider the case of a company that sells pet food. Unless you choose very specialized keywords, you will attract general web surfers that are irrelevant for your business. Thus, instead of using short keywords, you should go for the so called long-tails that are more specialized. If there is too big a discrepancy between the free traffic you get to your website and the sales, then, you should check your keywords status.
Maybe you need to redefine your advertising campaigns and go into search engine optimization all over again. Use keyword tracking tools to find the keywords that are most high in demand, and then select from the software-generated lists, the terms that you consider appropriate. Some of these will be used for article marketing, others for search engine optimization, but they all aim at increasing the level of free traffic and sales.
You could do a bit of reading about the rules that make free traffic advantageous for businesses. You will inevitably come across suggestions and tips from more experienced marketers or from marketing experts. Take whatever you consider useful and relevant in such materials and implement the information in your business strategies. Good luck!
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